The History Of Danner Boots - Only Fashion

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Tuesday, June 25, 2013

The History Of Danner Boots

By Robert Greenfield


You have probably heard of the company Danner or have seen someone wearing a pair of Danner boots. What you may not have known is that Danner has been around for quite some time, and has grown from their humble beginnings over 75 years ago. Charles Danner founded Danner in 1932 with the mission of making quality boots and footwear that were affordable and long lasting.

By 1936, Mr. Danner moved the company to the Pacific Northwest and set up shop in Portland, Oregon, where Danner is still based today. Mr. Danner moved the company to the Pacific Northwest because he found a large market of loggers and pioneers who needed quality boots to help them do their jobs. He also found that he could sell a pair of Danner boots for $20, a lot of money in 1936.

Danner's mission was always to make high quality boots and footwear using the best materials and practices available. Moving the company to Portland, Oregon in the middle of the Great Depression was a big risk. The move set the foundation for everything to come, and the Danner Shoe Company grew a reputation for making high quality boots and footwear.

With the passing of time comes change, and so it was for Danner when the company was handed down from father to sons. In 1957, after more than 20 years since its founding, Bill and John Danner took over the company from their father, Charles, and started a new era. By the 1960's & 1970's, Danner embarked on a new horizon and began designing and making hiking boots for the first time.

The reason for this new change was in response to the rising and massive popularity of outdoor sports like hiking and backpacking that were becoming more commonplace throughout the 60's & 70's. The company's very first hiking boot was the Danner Mountain Light, and it started the standards and practices that Danner follows to this day with their line of hiking boots. The Mountain Light hiking boots were revolutionary when they were first introduced, and are still considered to some of the best hiking boots one can buy.

Later, in 1979, Danner collaborated with a new company called W.L. Gore & Associates to make the very first pair of waterproof hiking boots. W.L. Gore & Associates is known today as Gore-Tex, and they still collaborate with Danner to make waterproof liners for their boots. Danner would continue to make some of the best boots and footwear available and in 1983 was sold to Eric Merck.

When Eric Merck bought Danner, one condition of the sale was that Mr. Merck continues to adhere to the company's mission of quality and craftsmanship. Mr. Merck went one step further and installed even stricter quality control measures and standards for the company and its line of boots and footwear. In 1994, LaCrosse Footwear, known for their line of rubber footwear, merged with Danner.

Presently, Danner still makes high-quality boots, hiking boots, and footwear using the best materials and practices available. Danner offers a complete line of boots and footwear for men and women in a multitude of models and choices. Also, Danner recently started their Stumptown collection: a line of boots with a look that is both vintage and modern. Danner also continues to make footwear for the military and law enforcement, as well as for outdoor activities and work.




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